Taiwan’s cable TV operators will be required to offer diversified packages at reduced rates by 2016 under the latest plan proposed by the National Communications Commission.
“This change is part of ongoing NCC efforts to help steer the local cable TV industry toward healthier development,” an NCC official said April 24. “It will also enable consumers to enjoy the intended benefits of the digital TV era.”
The NCC plan calls for all operators to provide a basic package capped at NT$200 (US$6.67) per month, as well as at least three other optional bundles at NT$100 or NT$130. A maximum charge for the combined package will be NT$500.
“Subscribers can also purchase premium services such as pay-for-view channels at additional cost,” the official said.
According to the official, most firms now charge a monthly rate of around NT$600 for services covering nearly 300 channels. “The new system allows consumers to select options that better fit their viewing preferences at more affordable prices.”
The operators also benefit under the new plan as increased market segmentation allows them to better understand their customer base and develop tailor-made promotional campaigns.
Expected to have significant impact on the cable TV industry, the change will be implemented in stages by the NCC.
“We will begin organizing public hearings next month and canvass input from consumer groups, experts, other government agencies and industry representatives,” the official said.
“The NCC is committed to adjusting existing regulations as a way of better addressing the needs of all parties.” (JSM)
Write to Meg Chang at sfchang@mofa.gov.tw